5 Jan 2017

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Mama Earth - Asia's First Made Safe™ Certified Toxin Free Brand

As a parent now I understand the concerns and dilemma of my parents. During college days I used to always get annoyed with my mom's questions and concerns. My mom used to wittily say that once you become a parent, then you will understand the heart of a parent. And yes, few years later we are sailing in the same boat, worrying and brooding over our respective kids (yeah she still does that). All parents want the best of everything for their kids and am not an exception. Coming straight to the point, with the recent chemical free or lesser chemicals, surge in everything we eat as well as put on our skin, the babies section isn't left behind. Today's focus is a brand by parents, Ghazal and Varun, called Mama Earth.


About Mama Earth
We are parents just like you. Our journey began when we, Ghazal and Varun, were expecting our first child. That’s the time we turned from a bungee jumping, pub hopping, carefree couple to basically a couple of safety wardens. Everything had to be safe, kosher & googled. When the morning sickness became a routine, we were shocked to find that there were no safer alternatives to pills and ended up having to struggle a lot. After 9 rigorous months, we were finally blessed with our tiny little bundle of joy and just like you and every other parent in the world; we too wanted the best for our cute bambino. So we wore our spy glasses & did all the possible research available. Whoa, we were shocked to see how most baby products, be it lotion or shampoo contained toxins which have proven to be harmful for the little ones. We were worried sick and it wasn’t just our baby we were worried about but also for all the little ones we knew in our friend circle. That’s when we decided to do something about it & create products which were completely safe & certified toxin free. A brand, by a parent, for the parent. A brand which develops products from world class research and attempts to solve every little problem that we as parents face.  With the aim of making products which are mum-baby friendly, toxin-free, meet stringent international standards & are basically ultra awesome, MamaEarth was born.

I received a kit consisting of body wash, shampoo, diaper rash cream and mineral based sunscreen. Each product has a cute animal picture to make it fun for small babies and children. I really liked this concept. After using the products for a few days my impressions are as follows.

Deeply Nourishing babywash for babies (0-5 years)

The body wash has a citrusy orange, rejuvenating fragrance. The body wash larger pretty well and foam is quite frothy as compared to commercial body washes with more chemicals. It doesn't dry out the skin at all and leaves the skin mildly fragrant. This is a coconut based cleanser with a no tear formula. It is free from parabens, sulfates, phthalates, mineral oil, petroleum, synthetic fragrances or dyes.
Price, Shelf life - 299 INR for 200 ml with a shelf life of 2 years

Gentle Cleansing Shampoo for babies

The shampoo has a tear free formula with coconut based cleansers. The shampoo is thick, soft and mildly foaming which effectively cleanses the hair without drying them. It contains no parabens, sulfates, phthalates, mineral oil, petroleum, synthetic fragrances or dyes. I totally liked the fragrance which is not at all over powering.
Price, Shelf life - 299 INR for 200 ml with a shelf life of 2 years

Diaper Rash cream for babies

Since my 2 year old son is not using diapers anymore, I didn't get a chance to use this one. But looking at the ingredients list am pretty impressed. It is fortified with Shea butter, Calendula extract, Wheat germ, Almond& Olive Oil which are all soothing for irritated skin. Of course it is free from parabens and other nasty chemicals mentioned above.
Price, Shelf life - 299 INR for 50 ml with a shelf life of 2 years

Mineral based sunscreen for babies (SPF 20+)

I didn't get a chance to test this as my son isn't into school and I hardly ever take him out in sun. I know sunscreens are to be used even when we are indoors but I would still not put him on sunscreen right now as he needs to get used to the environment. However I went through the ingredients list and found it pretty impressive with Active minerals (Zinc), Shea butter, Calendula extract, Wheatgerm, Almond & Olive Oil as main Ingredients.
Price, Shelf life - 299 INR for 100 ml with a shelf life of 2 years

Apart from above products they have Body Lotion, Insect repellent and soothing massage oil for babies. Overall I really liked all the products which I tried and I would love trying others when I get a chance. You can buy Mama Earth products on Amazon and as well as FirstCry. And yes don't forget to check their website.
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